ANOTHER NUÉ CONCEPT STORE

2020

Concept and interior of the flagship store for Copenhagen based womenswear label Nué. The space frames the sensitivity of the brand with its calm, earthy tones. In order to make the visitor feel grounded and welcome to explore the shop, the ceiling is painted in a darker and warm color, the floor is black-stained oak, with a contrast of heavy, static special-designs and light, delicate racks.

Atelier Axo has designed Otto Puff and Scarlett Daybed for the project to emphasize the recurring concept. Both pieces are a bit awkward with a slight crookedness in their mode of expression, adding some personality to the furniture. All special made elements are made by Copenhagen based artisans and craftsmen.